Cookie Policy
Last updated: April 20, 2026
What are cookies?
Cookies are small text files stored on your device by the sites you visit. They help the site remember things about your visit — like whether you're logged in, what preferences you've set, and how you navigate between pages.
Some cookies are essential for the site to work. Others are optional and help us understand product usage (analytics) or show you relevant ads (marketing). You control which optional cookies load.
Cookies we use
Essential (always active)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __session | Firebase Auth | Keeps you logged in | Session |
| firebase-installations-* | Firebase | Device identification for push + analytics | 1 year |
| vestwise_consent | VestWise | Stores your cookie preference choice | 365 days |
Analytics (optional — require consent)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Stores session state for GA4 | 2 years |
| _gid | Google Analytics | Distinguishes unique users within a session | 24 hours |
Marketing (optional — require consent)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for ad targeting on Facebook + Instagram | 3 months |
| fr | Meta (Facebook) | Used by Meta for ad delivery and measurement | 3 months |
| _gcl_au | Google Ads | Conversion tracking for Google Ads | 90 days |
| li_sugr | LinkedIn Insight | Browser identification for LinkedIn retargeting | 3 months |
| UserMatchHistory | Syncs LinkedIn ID with advertiser partners | 30 days |
Your current consent
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Third-party cookie policies
Our partners publish their own cookie policies:
Browser-level cookie controls
You can also control cookies at the browser level. This affects all sites you visit, not just VestWise.
Questions
For any questions about our use of cookies, email privacy@vestwise.in.